Project Sunlight - Unilever

Although we often see commercials on TV selling you a product or service, sometimes companies surprise you. Unilever, in their spot "Bring a Child Into This World," never talks about its product or a promotion. The commercial tells a story about the companies' commitment to making this world a better place. By stitching multiple interviews of real couples together, the viewer is rewarded with tears, smiles, and laughter. The commercial even highlights stories of people from around the world to demonstrate that the commitment to making a better world is more than just 1 person's role, it requires everyone to participate. It truly is a remarkable spot. With Project Sunlight, we work together to change the world.

To find out more about project sunlight Click Here and see below for the  full length video.

The Beginning of Making This World A Better Place

Dear Readers,

As I embark on my first marketing blog, I want to promise you this: I will help bring to light how marketing can make a difference in this world by showcasing great marketing activations. Making the world a better place can take many forms: making a mom cry, a kid smile, or even making a teenager think for a moment about his/her actions.

We live in a exciting world and I can't wait to share some of the best marketing with you my viewers.

I hope you can take something from these experiences and, in your own way, makes the world a better place.

Your Author,
Jeffrey Lavine

Click to View Jeffrey Lavine's Personal Website